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Bergen Brand at Wolf & Badger London
We have been looking to eventually expand to other countries and take our brand to other places across the globe. When we came across the opportunity to do just that, we were thrilled! Børge Brandsdal Johannesen who has been working with us for about a year saw the opportunity through some of his connections, to get Bergen Brand into London, the fashion metropolis rivaled only by New York.
We were of course very happy and excited for this opportunity and started to plan a trip to the UK. We wanted to do a launch of some kinds to get publicity and get Bergen Brand started and come in with a bang.
After a while we landed on the location and store we wanted to have the event at Wolf & Badger Mayfair!
Our aim is to provide our designers with a platform to showcase their products, to share the inspiring stories behind their collections, and to connect with a design-focused and socially conscious audience
-Wolf & Badger
Wolf & Badger store entrance with their own Juice store where customers can relax with refreshments
Wolf & Badger is home to some of the world’s best independent fashion, jewellery, accessory, homeware and beauty brands. Started by two brothers with their focus on looking towards new exciting designers waiting to be discovered and helping them build their brand.
“We work with independent designers and artisans who have been carefully selected from all over the world.
We work to promote and empower them, whilst showcasing a curated selection of their products to a stylish yet ethically and environmentally conscious community.”
–Wolf & Badger
This sounded perfect as that is exactly what we were looking for, to promote our brand, and to do so in a place like Wolf & Badger is truly amazing.
We had our Launch in Wolf & Badgers Mayfair store in Dover street, where the likes of Victoria Beckhams flagship store and Jimmy Choo resides. Having our bags on this kind of street with luxurious brands is very cool, and a big sign of quality in our products.
Wolf & Badger also have one other store in London at Notting Hill as well as a store in Soho, New York. They will start to stock our line in 1-2 months, and we are very excited and optimistic to see how it is received in the London marketplace.
The event was held at 16th of March in the W&B store where the Bergen Brand were greeted with a warm welcome from international model Marcus Schenkenberg who together with fashion enthusiasts, celebrities and press celebrated our launch from 7 pm onwards at the at the centrally located W&B boutique on 32 Dover Street, Mayfair, W1s 4NE. The Launch was a success witnessed by Raef Bjayou, Billy Murray, Naomi Isted, Liz Mclarnon, Olivia Arben, Craig McGinlay, Jean Beauvoir and numerous other guests who were welcomed by Marcus Schenkenberg and designer Renate Stormark.
The guests were welcomed with canapês and champagne and were invited to look at our products, take photographs, chat with brand ambassadors and of course meet Renate, the designer of the brand where we talked about everything from how the brand begun with our story and forming of our logo from the world renowned “bryggen” in Bergen and “Statsraad Lehmkuhl” as well as some culture from Bergen and Norway which is very much integrated into the brand.
Celebrities then continued the party at the VIP Lounge of Charlie Berkeley Club, a renowned exclusive London Club, perfect end to an intense and fun week.
Thank you, London, we will be back!
Marketing director Stefan Taule and Designer/owner of Bergen Brand Renate Stormark